Partners

Build into the matchday journey.

PTT Football is a football matchday planning platform covering all 92 Premier League and EFL clubs. We connect supporters with the travel, places and services they need around a real fixture — creating opportunities for useful integrations, referrals, campaigns and wider commercial partnerships.

92 clubs • football travel • commercial integrations
Partnership ready

Reach supporters while they are planning.

✓ Fixture-led intent around genuine football journeys.
✓ Coverage across all 92 Premier League and EFL clubs.
✓ Commercial touchpoints across travel, places and services.
✓ Partnerships designed to be useful before intrusive.
01 — The PTT platform

The fixture is the starting point. The whole day sits around it.

Supporters use PTT to move from choosing a club and fixture into the practical decisions around travel, arrival, pubs, parking, taxis, hotels and the ground.

92 Premier League and EFL clubs covered.
3 iOS, Android and web access.
1 connected matchday journey around the fixture.
24/7 planning available before supporters travel.
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Travel

Rail, parking and onward transport sit inside the journey rather than as disconnected searches.

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Places

Matchday pubs and venue discovery are connected to the club, fixture and supporter context.

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Stay & services

Hotels and other relevant services can appear when they solve a genuine matchday need.

02 — Why partner with PTT?

High-intent context instead of generic traffic.

A supporter using PTT already has football in mind. That creates a clearer commercial context for partners whose product or service can help complete the journey.

01

Fixture-led intent

Activity begins around a real club or fixture, giving partners a relevant moment to help a supporter travel, book or choose somewhere.

02

National football coverage

One platform covers all 92 Premier League and EFL clubs, allowing partnerships to scale beyond a single ground or city.

03

Context matters

A train, hotel, parking option, taxi or venue is more useful when it appears in the supporter’s actual matchday planning flow.

04

Growing matchday insight

Aggregated activity can help reveal broader patterns around the fixtures, places and services supporters engage with.

03 — Who we want to work with

Partners around every part of the supporter journey.

We are interested in organisations that make football travel, matchday planning or the day around the game more useful.

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Travel & mobility

Rail, coach, taxi, local transport, parking, route-planning and travel-technology providers.

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Accommodation

Hotel groups, accommodation providers and booking platforms serving overnight football journeys.

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Pubs & venues

Independent venues, pub groups, breweries and hospitality operators looking to reach supporters around matchday.

For Pubs & Venues →

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Clubs & supporter organisations

Clubs, SLO teams and supporter organisations focused on better information and matchday journeys.

For Clubs & SLOs →

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Booking & affiliate platforms

Networks, marketplaces and booking services that provide useful matchday products or inventory.

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Brands & technology

Technology providers, sponsors and football-relevant businesses that can add genuine value to the supporter experience.

04 — Ways to work with PTT

From a tracked link to a deeper integration.

Different partners need different models. PTT can explore the relationship that best fits the supporter journey and the service being provided.

Integrations

APIs & inventory

Integrate relevant travel, accommodation, transport or booking inventory into PTT to reduce friction between planning and booking.

Performance

Affiliate & referral

Useful services can be connected through tracked referral or affiliate models where the commercial relationship is clear.

Visibility

Promoted placement & campaigns

PTT can explore clearly identified commercial visibility and fixture-led campaigns where they fit naturally into the journey.

Insight

Aggregated matchday insight

Relevant partners can explore aggregated or anonymised insight into high-level supporter demand and planning behaviour.

05 — Matchday insight

Understand demand around football journeys.

As PTT grows, activity across the planning journey can create useful aggregated insight into what supporters are considering before matchday.

What aggregated insight can show

The value is the broader pattern created across clubs, fixtures, places and services — not an identifiable supporter profile.

Club-page demand Fixture interest Pub activity Travel intent Hotel interest Partner clicks Journey planning Matchday patterns

The privacy boundary

  • PTT does not sell personal user data.
  • Commercial partners are not given identifiable supporter profiles.
  • Aggregated or anonymised insight is separated from personal account information.
  • Personal-data handling is explained in the PTT Privacy Policy.

Read Privacy Policy →

06 — Partnership principles

Useful before intrusive.

The commercial model works best when a partnership improves the matchday rather than getting in the way of it.

Supporter value first

A partner should solve a genuine matchday need or improve the supporter journey.

Commercial means clear

Affiliate, promoted and commercial relationships should be identifiable rather than disguised as official advice.

Independence stays

A commercial relationship does not make a partner an official football, safety or supporter-information source.

Privacy matters

Personal supporter information is not a commercial product for partners.

Affiliate & commercial disclosure

Some PTT links may be affiliate or commercial links. Planes Trains and Terraces (PTT) Limited may receive a commission or other commercial benefit when a qualifying booking or purchase is completed. External providers remain responsible for their own prices, availability, bookings, terms and services.

Let's talk

Have a place in the matchday journey?

Whether the opportunity is an API, affiliate relationship, commercial integration, campaign, data collaboration or wider strategic partnership, speak directly to PTT.